GST 2.0: the 5%, 18% and 40% rates and what moved for online brands

Updated 3 Oct 2026 · 3 min read · By the AppSaaz GST team

Short answer

From 22 September 2025, GST on goods moved to two main rates: 5% (the merit rate) and 18% (the standard rate), with 40% for a short list of luxury and sin goods. The 12% and 28% rates were emptied for most products. For online brands the big moves were clothing and footwear up to ₹2,500 a piece at 5%, and personal care, packaged food and home goods down to 5%.

What changed on 22 September 2025?

The 56th GST Council meeting on 3 Sept 2025 replaced the old four-rate structure (5%, 12%, 18%, 28%) with:

RateFor
5%The merit rate: everyday goods, most food, clothing and footwear up to ₹2,500
18%The standard rate: most other goods
40%The de-merit rate: a short list of luxury and sin goods

Special low rates for gold, silver and diamonds continue, and a few tobacco products stay on their old rates for now. The new rates took effect on 22 Sept 2025 through Notification 9/2025-Central Tax (Rate), a single new rate schedule replacing the 2017 one.

What moved for online brands?

From the Council's own tables:

GoodsBeforeFrom 22 Sept 2025
Clothing and made-ups, up to ₹2,500 a piece5% up to ₹1,000, 12% above5%
Clothing and made-ups, above ₹2,500 a piece12%18%
Footwear, up to ₹2,500 a pair12% up to ₹1,000, 18% above5%
Hair oil, shampoo, toothpaste, talcum and face powder, shaving cream, toilet soap bars, toothbrushes18%5%
Candles, combs and hair accessories, cotton and jute handbags, wooden, ceramic and metal tableware and kitchenware, baby diapers12%5%
Packaged namkeen and bhujia, sauces, pasta, instant noodles, chocolates, coffee, cornflakes, butter, ghee12% or 18%5%
Handicrafts, toys and sports goods12%5%
Air conditioners, all televisions, dishwashers28%18%
Cartons, boxes and cases of paper or paperboard12%5%

Not everything fell. Make-up and other beauty preparations not named above stay at 18%, and a few goods rose, such as garments above ₹2,500 a piece.

What did brands have to do?

  1. Update rates in Shopify (tax overrides or the invoice app's rates by HSN code) to take effect from 22 Sept 2025.
  2. Re-check the ₹2,500 line for clothing and footwear: it is per piece, before GST, after any discount on the invoice.
  3. Leave old invoices alone. An invoice dated before 22 Sept 2025 keeps the old rate, and so does a credit note against it.
  4. Watch orders that straddle the date. Where payment came before the change and the invoice after, or the other way round, section 14 of the CGST Act decides the rate. Ask your CA if you had many such orders.

What about input tax credit?

A brand that sells at 5% but buys services and some materials at 18% builds up credit it cannot use against its sales tax. For goods, a refund of unused credit caused by such an inverted rate structure can be claimed under section 54(3) of the CGST Act, using the formula in Rule 89(5). The packaging change helps here: corrugated and paperboard boxes bought at 5% instead of 12% shrink the gap.

How do I find my product's new rate?

By its HSN code. Find the code (chapter, heading, subheading), then the entry in the rate schedule. CBIC's GST rate finder and the Council's notification list both work; for apparel and footwear, apply the ₹2,500 line on top.

Questions

What are the new GST rates from 22 September 2025?

Two main rates, 5% and 18%, and a 40% rate for a short list of luxury and sin goods. Most goods that were at 12% or 28% moved to 5% or 18%.

What is the GST on shampoo and hair oil now?

5%, down from 18%, since 22 September 2025. Toothpaste, talcum powder, shaving cream, toilet soap bars and toothbrushes moved the same way.

Is there still a 12% GST rate?

Not for most goods. The 12% rate was emptied in September 2025, with most of its goods moving to 5%.

What rate applies to a credit note on an invoice from before 22 September 2025?

The rate on the original invoice. A credit note reverses the tax that was charged, at that rate.

Which GST notification has the new rates for goods?

Notification 9/2025-Central Tax (Rate), dated 17 September 2025, in force from 22 September 2025.

Sources

Checked on 3 Oct 2026. GST rules change; where a notification or advisory is named, it is the one in force on that date.