GST on discounts, coupon codes and buy-one-get-one offers

Updated 3 Oct 2026 · 4 min read · By the AppSaaz GST team

Short answer

A discount given at the time of sale and shown on the invoice is left out of the taxable value, so GST is charged on the discounted price (section 15(3)(a) of the CGST Act). Coupon codes, sale prices and buy-more-save-more offers work this way. A buy-one-get-one offer is two goods for one price, not a free item. A discount given after the sale reduces GST only in narrow cases.

How is GST worked out on a discounted price?

GST is charged on the transaction value: the price actually charged. Section 15(3) of the CGST Act leaves a discount out of that value when it is given before or at the time of the sale and recorded on the invoice.

Without the discountWith a 20% coupon
Price of a shirt, before GST₹2,000₹2,000
Discount shown on the invoice₹400
Taxable value₹2,000₹1,600
GST at 5%₹100₹80

The invoice should show the price, the discount and the taxable value that is left, as Rule 46 asks.

Which discounts reduce the taxable value?

OfferGST onWhy
Coupon code at checkoutThe discounted priceGiven at the time of sale, on the invoice
Sale or compare-at priceThe sale priceThe price charged is the sale price
Automatic discount ("10% off above ₹5,000")The discounted priceCBIC Circular 92/11/2019-GST, para C: staggered discounts shown on the invoice are excluded
Order-level discount (₹200 off the cart)Each line's share after the discountShopify spreads it across the lines; each line is taxed on its share
Free shipping couponNothing on shippingNo shipping is charged

A discount can also move a garment into a lower rate. Clothing is 5% up to ₹2,500 a piece after discount and 18% above it, so a ₹2,800 dress sold at ₹2,300 is a 5% sale.

Is the free item in a buy-one-get-one offer taxable?

The "free" item is not a free supply. CBIC's Circular 92/11/2019-GST says a buy-one-get-one offer is "two or more individual supplies where a single price is being charged for the entire supply": in effect two goods for the price of one. Three things follow:

  • GST is charged on the price the customer pays, which covers both items.
  • You keep the input tax credit on the "free" item, because it was sold, not given away.
  • If the two items carry different rates, the circular sends you to section 8: the bundle is a composite or a mixed supply, and a mixed supply is taxed at the higher of the rates. A 5% kurta sold with an 18% "free" bag can end up taxed at 18%. Show both items with their own values, or check the offer with your CA before running it.

On the invoice, list both items, and either split the price between them or show the second at its price with a 100% discount. The taxable value must add up to what the customer paid.

What about a discount given after the sale?

This is the narrow case. Today, a discount given after the sale reduces your taxable value only if it was agreed at or before the sale, is linked to specific invoices, and the buyer reverses the input tax credit on it (section 15(3)(b)). That fits a distributor's year-end volume discount, not a consumer.

A goodwill refund to a consumer after delivery, a price drop matched after purchase, or store credit for a late parcel does not meet those conditions. CBIC allows a "financial or commercial" credit note for them, but the GST already charged stays as it is (Circular 92/11/2019-GST, para D).

The Finance Act 2026 rewrites section 15(3)(b) to drop the prior-agreement condition, keeping the credit note and the buyer's credit reversal. As of 3 Oct 2026 that change has not been brought into force; CBIC lists it as "yet to be notified".

Are gift cards and store credit discounts?

No. They are ways of paying. CBIC's Circular 243/37/2024-GST says a voucher is neither goods nor a service: there is no GST when you sell a gift card, and GST is charged on the goods when the card is used to buy them. A ₹1,000 order paid with a ₹500 gift card is still a ₹1,000 sale for GST.

Common mistakes

  • GST on the list price. The tax goes on the price after the discount, if the discount is on the invoice.
  • A discount missing from the invoice. Without it on the invoice, the discount does not reduce the taxable value.
  • Treating BOGO items as free gifts and reversing credit on them, or leaving them off the invoice.
  • A GST credit note for a goodwill gesture, which reduces tax the law does not let you reduce.

Questions

Is GST charged on the discounted price or the original price?

On the discounted price, when the discount is given at or before the sale and shown on the invoice (section 15(3)(a) of the CGST Act).

Is GST payable on the free item in a buy one get one free offer?

The offer is two goods sold for one price, not a free supply. GST is charged on the price paid, and input tax credit on both items is kept (CBIC Circular 92/11/2019-GST).

Does a discount given after the sale reduce GST?

Only if it was agreed at or before the sale, is linked to specific invoices, and the buyer reverses the matching input tax credit. Goodwill credits to consumers do not reduce GST.

Is a gift card a discount for GST?

No. A gift card is a way of paying. There is no GST on selling it, and GST is charged on the goods when it is redeemed (CBIC Circular 243/37/2024-GST).

Can a discount change the GST rate on clothing?

Yes. Clothing is taxed at 5% up to ₹2,500 a piece and 18% above, measured after a discount shown on the invoice.

Sources

Checked on 3 Oct 2026. GST rules change; where a notification or advisory is named, it is the one in force on that date.